Research into Magazine Adverts

Music Magazine CD Adverts on Prezi

Research into famous Music Video Director/s

http://youtu.be/E1mU6h4Xdxc
The music video for "Disturbia" was filmed on July 1, 2008 in Los Angeles, California. First, it was reported that originally the video was directed by American photographer and director, David LaChepelle, who previously directed Christina Aguilera's "Dirrty" (2002) and Gwen Stefani's "Rich Girl".


David LaChapelle (born March 11, 1963 in Fairfield, Conneticut) is a photographer and director who works in the fields of fashion, advertising and fine art photography, and is noted for his surreal, unique, sexualized, and often humorous style. LaChappelle is better known for his extreme choice in style when it comesto photography. It is always quite easy to notcie the kind of work that is his as it pushes the boundries a lot of the time, which is really a part of what has made music videos what they are today, he specifically does ths particularly in Rihanna's 'disturbia' video.






http://youtu.be/qrO4YZeyl0I

Francis "Frank The Rat" Lawrence was born on March 26th 1970 in Vienna and is an American music video and film director. Francis Lawrence is well known for directing the films 'I Am Legend' and 'Water For Elephants' and music videos such as Justin Timberlakes 'Rock Your Body', Jennifer Lopezs 'Jenny From The Block' and many more including Lady GaGas 'Bad Romance'. Also he has directed many commercials such as Disneyland, Coca Cola and Bacardi. The fact that Francis Lawrence has directed such varied style music videos suggests that he is very versatile and doesnt just have one genre that he is particularly skilled at but can direct a music video no matter who the artist or what they are looking for.



During an interview with Rolling Stone, Gaga confirmed that film director Francis Lawrence had directed the music video for "Bad Romance", and that she was impressed with the final version. She explained, "I knew [Lawrence's] ability as a director is so much higher than what I could [do]."  Her creative team Haus of Gaga managed the art direction, and the final video premiered on November 10, 2009. Gaga described her experience of working with Lawrence:

I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it's about and it's very hard to find directors that will relinquish any sort of input from the artist. But Francis and I worked together.It was collaborative. He's a really pop video director and a filmmaker. He did I Am Legend and I'm a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, But it would come across to and be relevant to the public

 

Shot By Shot Analysis (Pricetag -Jessie J & B.O.B)

When taking into consideration what sort of camera angles and shots are used, it is easy to notice from tis shot by sho analysis that there are a varitey, however it is the same styled shots which are repeated atleast more than once, making it slightly repetitive. However the variety of shots may be so it isnt too repetitive, the idea that the same collection of shot angles and movements are used within the music video is probably so it doesnt get too confusing. The length of the shots are very fast with them all being around 1 second long and only one shot being 13 seconds long at the end. This will be so that the music video is given a fast pace feel and therfore suits the song, being upbeat and fast pace. When analysing wat is actually going on in the shot, i notice that there are around 3 different settings and locations by whih the editing flicks between, this is again so that it is kept simple, fast pace and at the same time given a variety. I also notice that the singer (Jessie J) is also ver much singing and dancing infront of the camera at every given opportunity emphasising that this style of music video is very much based on performance. Straight cuts are used consistently thrughout the whole music video gving it that simple feel and again allowing the music video to come across as fat pace. It is at the end where there is a change in transition and it fades to black, this will be in order to inform te audience that the music video has ended. I will take all of this into consideration when it comes to producing my music video as i seek for the same outcomes that this music video offers.

History Of Music Video's

The History Of Music Videos on Prezi