Wednesday 21 September 2011

Research into famous Music Video Director/s

http://youtu.be/E1mU6h4Xdxc
The music video for "Disturbia" was filmed on July 1, 2008 in Los Angeles, California. First, it was reported that originally the video was directed by American photographer and director, David LaChepelle, who previously directed Christina Aguilera's "Dirrty" (2002) and Gwen Stefani's "Rich Girl".


David LaChapelle (born March 11, 1963 in Fairfield, Conneticut) is a photographer and director who works in the fields of fashion, advertising and fine art photography, and is noted for his surreal, unique, sexualized, and often humorous style. LaChappelle is better known for his extreme choice in style when it comesto photography. It is always quite easy to notcie the kind of work that is his as it pushes the boundries a lot of the time, which is really a part of what has made music videos what they are today, he specifically does ths particularly in Rihanna's 'disturbia' video.






http://youtu.be/qrO4YZeyl0I

Francis "Frank The Rat" Lawrence was born on March 26th 1970 in Vienna and is an American music video and film director. Francis Lawrence is well known for directing the films 'I Am Legend' and 'Water For Elephants' and music videos such as Justin Timberlakes 'Rock Your Body', Jennifer Lopezs 'Jenny From The Block' and many more including Lady GaGas 'Bad Romance'. Also he has directed many commercials such as Disneyland, Coca Cola and Bacardi. The fact that Francis Lawrence has directed such varied style music videos suggests that he is very versatile and doesnt just have one genre that he is particularly skilled at but can direct a music video no matter who the artist or what they are looking for.



During an interview with Rolling Stone, Gaga confirmed that film director Francis Lawrence had directed the music video for "Bad Romance", and that she was impressed with the final version. She explained, "I knew [Lawrence's] ability as a director is so much higher than what I could [do]."  Her creative team Haus of Gaga managed the art direction, and the final video premiered on November 10, 2009. Gaga described her experience of working with Lawrence:
I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it's about and it's very hard to find directors that will relinquish any sort of input from the artist. But Francis and I worked together.It was collaborative. He's a really pop video director and a filmmaker. He did I Am Legend and I'm a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, But it would come across to and be relevant to the public
 

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